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FAQ
1. WHAT IS THE MINIMUM BUDGET TO START CAMPAIGNS?
There is no "mandatory" fixed amount, but we recommend a budget that allows the algorithms to collect enough data for optimization. Following an audit, we will propose an amount correlated to your sales goals and the level of competition in your niche.
2. HOW LONG WILL I SEE THE FIRST SALES OR LEADS?
Unlike SEO, PPC has an immediate impact. The first results can appear within the first 24-48 hours after activation. However, the algorithm “learning” period usually lasts 2-4 weeks, during which we refine the campaigns to achieve the best cost per conversion.
3. WHAT IS ROAS AND WHY SHOULD I CARE?
ROAS (Return on Ad Spend) is the indicator that tells you exactly how much money you earn for every dollar you invest in advertising. It is our main compass in E-commerce: if ROAS is positive and scalable, your business is growing healthily.
4. WHAT DOES IT MEAN THAT YOU MONITOR CAMPAIGNS EVERY DAY?
The PPC market is volatile. Daily monitoring means we check for cost (CPC) fluctuations, remove keywords that are consuming budget without converting, and adjust bids in real time to ensure your ads are appearing at the most profitable times.
5. DO CLASSIC ADVERTISEMENTS STILL WORK IN THE ERA OF VIRTUAL ASSISTANTS?
It works better than ever, but in different forms. Today we're optimizing for Demand Gen and Performance Max, formats that automatically adapt to how people consume content in 2026, whether it's social media feeds or AI-assisted responses.
6. DOES THE QUALITY OF MY WEBSITE MATTER FOR PPC CAMPAIGNS?
Huge. You can have the best ad in the world, but if your landing page is slow to load or unclear, you'll lose money. Before launching any campaign, we offer recommendations for optimizing your site to maximize your conversion rate.
7. WHAT DO WE DO IF MY COMPETITORS HAVE MUCH BIGGER BUDGETS?
It's not always who shouts the loudest (budget) that wins, but who is more relevant. We focus on high quality score and keyword niches ignored by the "big players", thus achieving a much more efficient cost per conversion.
8. WHY DON'T I DO THE CAMPAIGNS MYSELF, IF GOOGLE OFFERS "PROMOTION" BUTTONS?
Automated "Boost Post" buttons are designed to consume budget quickly, not necessarily efficiently. We use advanced interfaces, test dozens of ad variations, and manage negative audiences to ensure you don't pay for irrelevant clicks.
9. WHO IS IN CHARGE OF THE ADVERTISING TEXT AND BANNERS?
Our team writes texts (copywriting) optimized for clicks and conversions. For the visual part, we can collaborate with your materials or provide support for creating visual assets that comply with the best practices of each platform.

Daily monitoring, not monthly. Unlike other agencies, we log into your accounts every day.

We analyze CPC fluctuations: If the price per click increases unreasonably, we intervene immediately.
We scale what works: When we find a "gold vein", we pump budget to maximize profit.
We cut waste: We instantly stop any ad or audience that does not deliver the promised numbers.
E-com + CPL + Awareness part: Hybrid approach.

We understand that a healthy business needs a mix. That's why we treat your campaigns as an ecosystem:

Immediate Performance (Sales & Leads): We focus on results here and now. We optimize campaigns to capture existing demand and generate rapid conversions, turning traffic into direct orders or qualified leads.

Market Conquest (Awareness): We don't limit ourselves to current demand, we create new demand. We build awareness intelligently so that your business always has access to a fresh pool of potential customers.

OBJECTIVE
OUR FOCUS
THE RESULT FOR YOU
E-commerce &
sales
Optimizing ROAS (Return on Ad Spend) and lowering CPC through precision targeting.
More orders on the site, keeping acquisition costs under control.
Lead
generation
Strict monitoring of CPL (Cost per Lead) and calibration of contact quality.
A steady stream of qualified leads, ready to sign with you.
Brand
Awareness
Maximizing relevant impressions and frequency of exposure to your target audience.
Your brand becomes the first option in the customer's mind when they need your services.

Total control over the numbers
that matter
to your business.

We don't just set up ads, we manage budgets to generate profit. We constantly monitor the relationship between CPC (cost per click) and conversion rate, ensuring that the balance is always in your favor:

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Demand Gen

The successor to Discovery campaigns, focused on Google's visual platforms (YouTube Shorts, Discover, Gmail). Stimulates curiosity through impactful visuals and is specifically designed to convert users who are "browsing" content on their phone.

Video Ads (YouTube)

Video ads that appear before or during YouTube videos. Combine the emotional impact of television with the precision of digital targeting. It is the best tool to increase brand awareness.

Display Ads & Remarketing

Visual banners displayed on millions of Google partner sites. Remarketing is the "shadow" that follows those who visited your site but didn't buy, reminding them of your offer and bringing them back to complete the transaction.

Social Media Ads (Meta, TikTok, LinkedIn)

Visual ads (photo/video) that appear in users' feeds on Facebook, Instagram, TikTok or LinkedIn. They are not based on what people are searching for, but on who they are (interests, behavior, job). They are perfect for creating demand where it doesn't yet exist.

Shopping Ads

Google's most advanced form of automated campaigning, using AI to run ads across all Google platforms (Search, YouTube, Display, Gmail, Maps) from a single setup. Find new customers where you wouldn't have thought, optimizing your budget in real-time to get the most conversions.

Performance Max (PMax)

Google's most advanced form of automated campaigning, using AI to run ads across all Google platforms (Search, YouTube, Display, Gmail, Maps) from a single setup. Find new customers where you wouldn't have thought, optimizing your budget in real time to get the most conversions.

Search Ad

It's the gold standard of PPC. Ads appear exactly when someone is searching for a product or service on Google. It captures users with high intent. If someone is searching for something, they are already ready to buy.

Search Ad

It’s the gold standard of PPC. Ads appear exactly when someone is searching for a product or service on Google. Captures high-intent users. If someone is searching for something, they’re already ready to buy.

Performance Max (PMax)

Google's most advanced form of automated campaigning, using AI to run ads across all Google platforms (Search, YouTube, Display, Gmail, Maps) from a single setup. Find new customers where you wouldn't have thought, optimizing your budget in real time to get the most conversions.

Shopping Ads

Google's most advanced form of automated campaigning, using AI to run ads across all Google platforms (Search, YouTube, Display, Gmail, Maps) from a single setup. Find new customers where you wouldn't have thought, optimizing your budget in real time to get the most conversions.

Social Media Ads (Meta, TikTok, LinkedIn)

Visual ads (photo/video) that appear in users' feeds on Facebook, Instagram, TikTok or LinkedIn. They are not based on what people are searching for, but on who they are (interests, behavior, job). They are perfect for creating demand where it doesn't yet exist.

Display Ads & Remarketing

Visual banners displayed on millions of Google partner sites. Remarketing is the "shadow" that follows those who visited your site but didn't buy, reminding them of your offer and bringing them back to complete the transaction.

Video Ads (YouTube)

Video ads that appear before or during YouTube videos. They combine the emotional impact of television with the precision of digital targeting. They are the best tool for increasing brand awareness.

Demand Gen

The successor to Discovery campaigns, focused on Google's visual platforms (YouTube Shorts, Discover, Gmail). Stimulates curiosity through impactful visuals, designed specifically to convert users who are "browsing" content on their phone.

Types of
campaigns

You choose the channel.
We deliver the results.

Whether you want to promote on Google, Meta or TikTok, your campaigns deserve strategies that deliver real results. Get complete visibility and faster decisions with a team that optimizes your every step.

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We transform your marketing budget into measurable profit through Google & Meta Ads.

Accelerate your growth with intelligently managed PPC (Pay-Per-Click) campaigns. Capture your audience's attention and ensure your message meets their needs. The Campaigns team of specialists aims to maximize ROI and precisely target your target audience where they are most receptive.

Social media channels

Your business is like a bubble among other millions of

bubbles